In this way, everyone in a company should understand which portions or departments of the company need further improvement. Help in the promotions and other marketing strategies: A data scientist will also work coherently with the marketing team and helps the company to conduct the fruitful campaigns and promotions which will certainly enhance the sales and profit.
If a mobile company has an idea who are their most engaged customers, then a data scientist will help the company to see what campaigns those members liked the most or what made them get involved so closely with the brand? By evaluating all these questions, a company can design their promotional campaigns and other marketing strategies in such a way which will help them in enhancing their customer base and visibility.